Greater Manchester Walking
Taking small steps together for a walkable Greater Manchester
The brief
What is it that causes us to make the decisions we make? These are the philosophical areas you can get into when you want to show something as simple as getting more people to choose walking more often.
In this explainer animation for Greater Manchester Walking (part of Greater Manchester Moving), we wanted to help them achieve their stated ambition to develop and enable the greatest number of people as possible to walk routinely for pleasure, for travel, for themselves and for the environment.
The explainer animation
This short film builds on our previous digital animation for Greater Manchester Moving about how to solve complex problems. The voice you hear on the video isn’t actually a professional voiceover artist – it is, in fact, Beth Sutcliffe, the Strategic Director of Greater Manchester Walking!
Testimonial
“We really enjoyed working with Creative Connection and I’m extremely happy with the final product – their ability to provide clear guidance and structure, as well as to grasp our (complex) work and be flexible when we needed it, has made the process so easy and productive.”
Beth Sutcliffe
Strategic Director
GM Walking and Operations
GreaterSport