Target Ovarian Cancer
Identifying and breaking down barriers to early diagnosis
Target Ovarian Cancer commissioned us to create a film that would help them break down barriers to the early diagnosis of ovarian cancer and tackle regional variation.
Undertaking research within primary care, they identified the areas in which they believed improvement and interventions would lead to earlier diagnosis. This beautifully animated video demonstrates their key findings and areas of interest.
They are now launching phase two of the project – working together with primary care professionals to create impact to earlier diagnosis.
We’re proud to be working with those who have the power to make the changes we desperately need!
Testimonial
“We worked with Creative Connection to produce a video for NHS stakeholders to demonstrate our primary care research findings. Creative Connection did a fantastic job in translating very complex information into an engaging format – our animation is wonderful. This has been shared nationally with NHS stakeholders, and the feedback has been amazing. The team have a wonderful approach, knowledgeable, flexible and friendly, and they helped us visualise our ideas perfectly. This animation will help both the NHS and women with ovarian cancer symptoms to better outcomes.”
Natalie Ritrovato
Clinical Change Manager
Target Ovarian Cancer
The symptoms of ovarian cancer
Survival from ovarian cancer is much worse than for many other cancers due to late diagnosis and a lack of effective treatment options.
This is unsurprising when only 20% of women are able to name bloating as one of the symptoms.
But survival can be up to 90% if it is diagnosed early. Understanding the symptoms of ovarian cancer is crucial to early diagnosis, so we worked with Target Ovarian Cancer to develop a short animation highlighting the symptoms and common mistakes (such as a smear test not detecting ovarian cancer).
The concept
Target Ovarian Cancer already had campaign materials and a strong brand, so we wanted the animation to capture this in a creative way. We used paper cut-outs and stop motion to create an almost-motion graphics effect, which worked extremely well with the brand and existing materials. The stop motion is seamless but maintains the paper aesthetic, bringing a personal and thoughtful element to the video.
Social media
The animation was created predominantly for use on social media where sounds are often not turned on, so we decided that a voiceover would not be needed in this case. Instead, we highlighted each of the four symptoms in bold text with the corresponding scene to clearly show what the symptom was, with a clear message at the end directing women to visit their GP if they recognised any of the symptoms in the film.
Music was added for anyone watching the video with the sound on.
In just over 30 seconds, we highlighted the four key symptoms, some common misconceptions, and a call to action in a clear, engaging and sensitive way.
The video has been viewed in excess of 250k times on YouTube, Twitter and Facebook, and is still used and shared widely today. The campaign as a whole has helped to raise awareness of the symptoms of ovarian cancer, to support GPs in diagnosing earlier, and to support women already diagnosed.
Visit the Target Ovarian Cancer website for more information.
Testimonial
“Just one in five women in the UK are able to name bloating as a symptom of ovarian cancer; we commissioned this film to help change this. We hope that this clear and memorable film will help people all over the UK to recognise the most common symptoms of ovarian cancer.”
Christine Prout
Digital Communications Manager
Target Ovarian Cancer