NUT Hospitals NHS Foundation Trust

Explaining the how and the why of a research department

Newcastle upon Tyne Hospitals NHS Foundation Trust found themselves repeatedly having to explain how and why their world-class research department functions as a key part of the running of the hospital.

Why use an explainer animation?

With this explainer animation, the Trust is able to save lots of time and effort by referring both new starters and potential funders to this beautiful and creative whiteboard film.

The video explains not only how research is carried out but also how the research is great for patient outcomes and more than pays for itself in terms of both new investments and in building a really positive international reputation for excellence.

The artist

We used the artist and illustrator Sam Church on this project – his playful lines delivered the perfect balance between friendly illustration and tightly targeted iconography to show the facts and tell the story in a way that is both fun and functional.

Testimonial

“We are absolutely thrilled with the final product! The whole process, from scriptwriting to storyboarding to seeing the final cut, was really interesting and enjoyable. The team really took the time to understand our requirements and contributed their own valuable suggestions for what would work well based on previous projects and feedback from clients. We had a clear timetable and received regular updates, so felt we were in safe hands throughout the lifespan of the project. 

We launched the animation alongside our new strategy, so it was great timing. We used to regularly spend quite a lot of time explaining to people how research operates in the Trust but now it is succinctly explained in this short and engaging video.

Thank you very much!”

Hannah Powell
Directorate Manager, Clinical Research
Newcastle upon Tyne Hospitals NHS Foundation Trust

In this animation for the Integrated Covid Hub North East, hosted by The Newcastle upon Tyne Hospitals NHS Foundation Trust, we explain how the three parts of the hub have been working together to spearhead the fight against the pandemic.

See our dedicated page for The Integrated Covid Hub North East for more information.