ABRSM: Why Music Exams?
Why music exams matter!
ABRSM believe music is for everyone, which is why their exams are designed to be accessible and inclusive.
ABRSM assess a whole range of different skills and has pioneered the use of digital exams – these can be taken wherever and whenever you want, offering more freedom and choice. They asked us to create a creative doodle animation for them that would show:
- how exams can be a useful part of any musician’s journey, 
- how they provided small achievable goals to focus on, 
- the valuable feedback, recognition and affirmation that musicians need in order to thrive! 
The artist
We chose established fine artist Sam for this project. He has a wonderfully frenetic mind that seems to be able to bring information to life in a way that makes a simple explainer animation into something so much more than that.
 
                         
          
        
        
        
        
       
          
        
        
        
        
       
          
        
        
        
        
       
          
        
        
        
        
      